Summary
THE SOUTH Wales boys behind a clothing company have launched a controversial new ad campaign.
Entrepreneurs Sam Jones and Rhydian Powell, who run urban clothing brand Weekend Offender, use images of a man urinating against the wheel of a police car, and a half-naked couple getting amorous in a back alley, in what they say are scenes those who buy their T-shirts, hoodies and polo shirts will instantly recognise from a typical Saturday night on the town. The ads were shot in Shoreditch, East London, as part of a magazine campaign aimed at appealing to their target market who work in the service and construction industries and go out drinking on the weekend.See the full content of this document
Extract
Clothes That Appeal to Weekend Offenders
On their website, they say "at the...
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