Emirates Firm to Broker City Deal

Wales on Sunday › July 01, 2008

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Summary

CARDIFF City have stepped up their bid to bring in a naming rights cash-boost - by hiring the same company that brokered Arsenal's pounds 100m deal for the Emirates Stadium.

Cardiff chairman Peter Ridsdale has already held discussions with top American sports investment and marketing firm WMG, who were the brains behind securing the Gunners their bumper pay-day for their Ashburton Grove ground.

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Extract

Emirates Firm to Broker City Deal

And the Bluebirds are ready to ask the market-leading company to find a top sponsor for the club's new ho...

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